When Deciding What Products to Buy, a Consumer Passes Through

question 22

Multiple Choice

When deciding what products to buy, a consumer passes through a series of stages and marketing communications can influence each stage. The stage of conviction refers to

• A) learning new facts about the product
• B) rejecting the product as unsuitable
• C) confirming original attitudes about the product
• D) gaining preference in the customer's mind

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Definitions:

Shares Outstanding

The total number of a company's shares of stock that are owned by shareholders, including both public investors and restricted company insiders.

Cost of Equity

The return that investors expect for investing in a company's equity, considering the risk involved in holding the company's shares.

Present Value

The current value of a future sum of money or stream of cash flows, given a specified rate of return.

Growth Opportunities

Prospects or possibilities for financial growth and expansion within a company or market, often through investment in new projects or sectors.