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Why Is It Important to Conduct a Competitive Analysis? Describe

question 38

Essay

Why is it important to conduct a competitive analysis? Describe the two main marketing mix activities typically assessed in a competitive analysis.


Definitions:

Budgeted Sales

The projected amount of sales revenue a company expects to earn over a specific period, often used for planning purposes.

Actual Sales

The real revenue generated from goods or services sold, measured within a specific period.

Implied Value

a value that is not directly stated but can be derived from given information through analysis or calculation.

Swiss Chalet Franchise

A business opportunity that involves becoming a part of the Swiss Chalet chain of restaurants, known for their rotisserie chicken.

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