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What Is a Marketing Strategy

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What is a marketing strategy?


Definitions:

Implied Warranty

A legal term for the assurance that a product meets certain quality and reliability standards without being explicitly stated.

Particular Purpose

Refers to a specific goal or use that a buyer makes known to the seller at the time of purchase, affecting the sale's conditions.

UCC Section 2-315

Part of the Uniform Commercial Code, dealing with the implied warranty of fitness for a particular purpose in goods sales.

Implied Warranty

An unwritten guarantee that a product will meet a certain level of quality and reliability, even if not expressly stated.

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