The Shift to Direct Response Advertising Follows on the Heels

question 82

Multiple Choice

The shift to direct response advertising follows on the heels of companies adopting software technology that encourages database management techniques and the implementation of

• A) customer loyalty points programs
• B) customer value programs
• C) social media programs
• D) customer relationship management programs
• E) viral marketing campaigns

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Definitions:

Direct Selling

A retail channel where sales are made directly to the consumer by a representative of the company.

Commonly Owned

Refers to assets or properties held jointly by two or more parties.

Full-line Discount

A pricing strategy where a retailer offers discounts on the entire range of products.

GPS

Global Positioning System, a satellite-based navigation system that provides location and time information in all weather conditions, anywhere on or near the Earth.