A Proper Mailing List Offers an Advertiser Not Only Demographic

question 57

Multiple Choice

A proper mailing list offers an advertiser not only demographic selectivity but also the opportunity to

• A) enhance its image
• B) ensure quality of reproduction
• C) include long copy
• D) deliver messages to specific geographic locations
• E) control the delivery date

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Definitions:

Median

A statistical measure representing the middle value in a sorted, ascending or descending, list of numbers.

Mode

The value that appears most frequently in a given set of data, or a specific way or manner in which something occurs or is experienced.

Degrees of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution without violating any constraints.

Mean

A measure of central tendency in statistics, representing the average of a set of numbers, calculated by dividing the sum of the values by the number of values.