Targeting an Audience Based on Demographic, Psychographic and Behavioural Data

question 22

Multiple Choice

Targeting an audience based on demographic, psychographic and behavioural data is known as

• A) geomapping
• B) house list
• C) response list
• D) circulation list
• E) merge/purge

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Definitions:

E-book

A digital format of a book that can be read on computers or other electronic devices.

National Defense

Activities and strategies undertaken by a nation to protect itself from external threats and ensure the safety of its citizens.

Police Protection

Services provided by law enforcement agencies to ensure the safety and security of citizens, preventing crime and maintaining public order.

Free Riders

Individuals or entities that benefit from resources, goods, or services without paying for the cost of the benefit.