The Shift to Direct Response Advertising Follows on the Heels

question 82

Multiple Choice

The shift to direct response advertising follows on the heels of companies adopting software technology that encourages database management techniques and the implementation of

• A) customer loyalty points programs
• B) customer value programs
• C) social media programs
• D) customer relationship management programs
• E) viral marketing campaigns

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Definitions:

X-Y Scatter

A type of plot or mathematical diagram using Cartesian coordinates to display values for typically two variables for a set of data.

Insert Tab

A tab in many software applications that contains commands to insert various elements into a document, such as pictures, shapes, and tables.

Chart

A graphical representation of data designed to make information easily understandable at a glance.

Specific Cell

A unique location or position within a spreadsheet or grid identified by its row and column, used to store individual data elements.