When Shoppers Drug Mart Accumulates Considerable Data on Customers Through

question 70

Multiple Choice

When Shoppers Drug Mart accumulates considerable data on customers through its Optimum Card, they are able to create

• A) a merge/purge
• B) a house list
• C) a list broker
• D) an external list source
• E) a response list

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Definitions:

Inventory Information

Crucial data about the products that a company holds for sale, including quantities, locations, and values, essential for effective inventory management.

Price Index

A price index measures the average change over time in the prices paid by consumers for a market basket of consumer goods and services.

Replacement Cost

The cost to replace an item or asset at current prices, disregarding its original purchase price or accumulated depreciation.

Operating Margin

A profitability measure calculated as operating income divided by revenue, showing the percentage of profits generated from operations before taxes and interest.