Examlex
Explain the disadvantages of direct-response television advertising.
Late Majority
A segment of a market or population that adopts a new product, innovation, or technology after the average member of the society.
Early Majority
A segment of a market that adopts new products or innovations shortly after the "early adopters," contributing to the tipping point for wide acceptance.
End-User Profile
A detailed description of the final consumer or user of a product or service, including demographics, preferences, needs, and behaviors.
Target Customer Group
A specific subset of the broader market that a business intends to reach and serve, identified by particular characteristics that align with the company's products or services.
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