Short Copy Is Most Appropriate for

question 79

Multiple Choice

Short copy is most appropriate for

• A) narrative copy
• B) endorsement advertising
• C) image advertising
• D) reason-why copy
• E) testimonial advertising

---

Definitions:

Quaker State

A brand known primarily for its line of motor oils and automobile-related products.

Philanthropic Marketing

Marketing strategies that involve charitable activities or donations as a means to promote a company’s brand or products while contributing to social causes.

Corporate Altruism

The practice of businesses voluntarily engaging in philanthropic activities and making decisions that benefit society as a whole, beyond what is required for profit maximization.

Cause Marketing

A type of corporate social responsibility, in which a company's promotional campaign has the dual purpose of increasing profitability while bettering society.