Simplicity Is the Key to Good Advertising

question 7

Multiple Choice

Simplicity is the key to good advertising. The key to good outdoor advertising is

• A) multiple illustrations
• B) lots of white space
• C) telegraphic simplicity
• D) photography
• E) reason-why copy

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Definitions:

Lateralization

The inclination for certain cognitive functions or neural processes to be stronger in one brain hemisphere compared to the other.

Myelination

The process by which nerve fibers are coated with a protective layer of myelin, which speeds up the transmission of electrical signals.

Sidedness

The preference most people show for using one side of their body more than the other, typically manifested as right-handedness or left-handedness.

Brain

The complex central organ of the nervous system, located in the head, responsible for coordinating sensory information and directing motor functions; the site of consciousness, thoughts, memories, and emotions.