The Objective of a Direct-Response Television Commercial Is to

question 2

Multiple Choice

The objective of a direct-response television commercial is to

• A) catch a wider target audience
• B) capture candid responses from the television studio audience
• C) provide visuals that print ads can't
• D) create awareness
• E) initiate immediate action from the customer

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Definitions:

Dopamine

A neurotransmitter involved in regulating movement, mood, reward, and pleasure.

Euphoria

An intense state of happiness, confidence, or well-being, sometimes artificially induced through the use of substances.

Neuron

A nerve cell that is the basic building block of the nervous system, responsible for transmitting information throughout the body.

Fire

A rapid oxidation process that produces light, heat, and typically smoke, often used for warmth, cooking, or as a method of signaling.