Advertisers Generally Use Existing or Original Music for a TV

question 72

Multiple Choice

Advertisers generally use existing or original music for a TV commercial to

• A) ensure the ad is balanced
• B) ensure the ad has unity
• C) grab the viewer's attention
• D) help TV ads compete with radio
• E) liven up a boring script

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Definitions:

Uncollectible

Refers to accounts receivable that are considered to be uncollectable and are thus written off as a bad debt expense.

Cash Receipts

The collection of money (currency, checks, wire transfers) by a business from its customers or other parties.

Inventory Purchases

The total cost associated with buying goods and materials kept in stock for the purpose of resale or production in a given period.

Administrative Expenses

Costs related to the general operation of a company, such as salaries of executive personnel, legal fees, and insurance.