The Objective of a Direct-Response Television Commercial Is to

question 2

Multiple Choice

The objective of a direct-response television commercial is to

• A) catch a wider target audience
• B) capture candid responses from the television studio audience
• C) provide visuals that print ads can't
• D) create awareness
• E) initiate immediate action from the customer

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Definitions:

Genitalia

The organs of the reproductive system, especially those visible on the external body.

Ethnocentrism

Evaluating another culture exclusively through the lens of one's own cultural norms and values.

Objective Study

A study conducted in a way that aims to eliminate bias and subjectivity to achieve neutral and factual results.