Viral Marketing Encourages the Receiver of a Message to

question 44

Multiple Choice

Viral marketing encourages the receiver of a message to

• A) make an immediate response
• B) purchase cold medication
• C) send a reply back to the sender
• D) pass the message along
• E) make repeat visits to a company's website

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Definitions:

Friedman and Hechter

Scholars known for their contributions to sociological theory, particularly in the areas of rational choice theory and the analysis of social norms and structures.

Social Institutions

Organized patterns of beliefs and behavior centered on basic social needs, such as the family, education, government, and religion.

Norms

Socially accepted rules of behavior that dictate the expected conduct of individuals within a group or society.

Scarcity

A fundamental economic problem of having seemingly limitless human wants in a world of limited resources, which leads to the necessity of making choices on how to allocate resources efficiently.