Examlex
Unity refers to the blending of all elements of an ad to create a complete impression.
Differentiation
The practice of differentiating a product or service to make it appeal more to a specific target audience.
Strategy
A plan of action designed to achieve a long-term or overall aim, often involving the deployment of resources and decision-making processes.
Switching Costs
The costs that a consumer or company incurs as a result of changing from one supplier, product, or system to another.
Entry Barriers
Obstacles that make it difficult to enter a particular market or industry, which may include high startup costs, strict regulations, or strong competition.
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