"If Simplicity Is a Key to Good Advertising, Then Telegraphic

question 20

Essay

"If simplicity is a key to good advertising, then telegraphic simplicity is the key to
good outdoor advertising." Explain what this means and how you could achieve telegraphic simplicity.

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Definitions:

Imprinting

A rapid learning process occurring early in the life of certain animals, such as ducks and geese, enabling them to recognize a parent or other object of attachment.

Konrad Lorenz

Konrad Lorenz was an Austrian zoologist, ethologist, and ornithologist who is considered one of the founders of modern ethology, the study of animal behavior.

Critical Period

A specific time in an organism's life during which it must experience certain stimuli in order to develop properly.

Infantile Amnesia

A condition where an individual cannot recall memories from the early years of life, typically before age 3 or 4.