Examlex
Impressions are the standard way of determining
Banner Blindness
The phenomenon where website users consciously or unconsciously ignore banner-like information, usually ads, on websites.
Click-Through Rate
A metric that measures the percentage of clicks advertisers receive on their ads per number of impressions.
Internet Searches
The process of using a search engine on the internet to find specific information, websites, or content based on keyword queries.
Online Advertising
A mode of marketing that uses the internet to deliver promotional marketing messages to consumers.
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