A Disadvantage of Online Advertising Is

question 62

Multiple Choice

A disadvantage of online advertising is

• A) targeting capability
• B) reach
• C) click rates
• D) timing
• E) tracking

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Definitions:

Order Getting

The process of persuading potential clients to place an order or purchase a service, typically involving direct sales efforts.

Lead Generation

The result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.

Personal Selling

A direct marketing approach where sales professionals interact face-to-face with potential customers to present products or services.

Secretary-Treasurer

An official who performs both the duties of a secretary and a treasurer, typically within an organization.