Pricing Models Based on Cost-Per-Click Are Becoming More Popular, but They

question 49

Multiple Choice

Pricing models based on cost-per-click are becoming more popular, but they are plagued with all kinds of

• A) security issues
• B) performance issues
• C) technical problems
• D) usage restrictions
• E) click fraud

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Definitions:

Abnormal Earnings

Profits that exceed or fall short of the expected normal return for a given year or period.

Cutting Costs

Refers to actions implemented by a business to reduce expenses and improve profitability.

Abnormal Earnings Approach

A method for valuing a company's worth based on the premise that stock prices are influenced by differences between the expected and actual earnings, adjusted for the cost of capital.

Equity Valuation

The process of determining the fair market value of a company's equity or shares.