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What are the advantages to mobile advertising?
Polygraph
A machine designed to detect lies by measuring physiological responses such as blood pressure, pulse, respiration, and skin conductivity while the subject answers questions.
Higher Cognitive Processes
Describes complex mental activities such as reasoning, problem-solving, and planning, which involve the manipulation of information in an abstract way.
Shame
A painful feeling of humiliation or distress caused by the consciousness of wrong or foolish behavior.
Guilt
A cognitive or emotional state resulting from the recognition that one has caused harm or violated a moral standard.
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