How Are Marketers Interested in Reaching the Youth Market Using

question 16

Essay

How are marketers interested in reaching the youth market using text messaging to their advantage?

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Definitions:

Professional Brand

The unique image and identity that an individual builds and presents in a professional context.

Social Media

Platforms and technologies that enable users to create, share, or exchange information, ideas, pictures/videos in virtual communities and networks.

Potential Employers

Companies or individuals who may consider hiring a person based on their qualifications, experience, and the availability of positions.

Professional Brand

The image or perception of a professional individual or organization in the marketplace, developed through expertise, behavior, and communication.