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Full-motion video displays are remotely programmable, which provides advertisers with the flexibility to
Differentiation
The process of distinguishing a product or service from others, to make it more attractive to a particular target market.
Integration
The process of combining or coordinating separate elements so as to provide a harmonious, interrelated whole.
Task Environment
The immediate external elements including competitors, customers, suppliers, and regulatory agencies that directly influence an organization's operations and performance.
Competitors
Businesses or individuals that are in the same market and vie for the same customers or resources.
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