Commuters Using Transit Tend to Be Creatures of Routine

question 39

Multiple Choice

Commuters using transit tend to be creatures of routine. As a result, an advantage of transit advertising is

• A) high number of impressions on the target market
• B) target market specificity
• C) media environment is often crowded
• D) large advertising space to work with
• E) covers urban areas only

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Definitions:

Firm

A business or economic entity engaging in commercial, industrial, or professional activities.

Opportunity Costs

The loss of potential gain from other alternatives when one alternative is chosen.

Profit-maximizing

A firm's strategy or approach to achieve the highest possible profit from its operations, focusing on optimizing production and sales.

Accounting Costs

The recorded expenses in the financial statements of a company, including both fixed and variable costs incurred during business operations.