One of the Disadvantages of Making Transit a Media Choice

question 98

Multiple Choice

One of the disadvantages of making transit a media choice is

• A) selective market coverage
• B) low reach and frequency
• C) often crowded interior environment
• D) large amount of space for creative
• E) messages cannot be easily changed

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Definitions:

Utility Function

A mathematical representation that ranks preferences or satisfaction levels of a consumer for different bundles of goods.

Budget Constraint

A representation of all the combinations of goods and services a consumer can afford to buy with their income.

Nuts

Hard-shelled seeds of certain plants that are generally edible and nutritious, often eaten raw, roasted, or used as ingredients in cooking.

Berries

Small, pulpy, and often edible fruits, typically juicy, rounded, brightly colored, and seed-containing, consumed worldwide in various forms.