According to CBS Outdoor Data

question 93

Multiple Choice

According to CBS Outdoor data,

• A) up to 90% of a city's population drives cars and 10% takes buses
• B) up to 10% of a city's traffic is concentrated on 90% of its streets
• C) up to 90% of a city's traffic is concentrated on 10% of its streets
• D) up to 10% of drivers read 90% of outdoor advertising
• E) More than 90% of drivers read at least 10% of outdoor advertising

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Definitions:

Letter of Transmittal

A document that accompanies a report or other materials, explaining the context or purpose of the document being sent.

Descriptive Synopsis

A brief summary that provides a detailed description of a work's content, style, and characters.

Indirect Approach

A communication strategy where the main point or message is not directly stated at the beginning but revealed through subsequent discussion.

RFP

Request for Proposal; a document that a company or organization posts to elicit bids from potential vendors for a desired project or purchase.