Commuters Using Transit Tend to Be Creatures of Routine

question 39

Multiple Choice

Commuters using transit tend to be creatures of routine. As a result, an advantage of transit advertising is

• A) high number of impressions on the target market
• B) target market specificity
• C) media environment is often crowded
• D) large advertising space to work with
• E) covers urban areas only

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Definitions:

Rigid Standards

Strict, inflexible guidelines or criteria that must be followed rigorously.

IFRS

International Financial Reporting Standards, a set of accounting standards developed by the International Accounting Standards Board (IASB) that guide how financial statements are prepared and presented globally.

Accounting Treatments

Methods or procedures applied in preparing and presenting financial statements, based on guidelines from accounting standards.

Credit Risk

The potential for loss due to a borrower's failure to make payments on any type of debt.