To Build Better Relations with Customers and to Achieve Business

question 41

Multiple Choice

To build better relations with customers and to achieve business objectives, an organization must embrace all communications channels and devise a(n)

• A) external marketing plan
• B) integrated communications strategy
• C) media plan
• D) business-to-business plan
• E) event campaign

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Definitions:

Ranching Outposts

Remote or strategically located stations or settlements primarily involved in the raising of livestock and cattle.

Dry-Farming Techniques

Agricultural methods that involve the cultivation of crops without irrigation in regions with limited moisture, focusing on conservation of soil moisture.

Deserts of Australia

Arid and semi-arid regions in Australia covering a significant portion of the country's landscape, known for their unique ecosystems and biodiversity.

Kaiser Wilhelm II

The last German Emperor (Kaiser) and King of Prussia, reigning from 1888 to 1918, his policies are often cited as contributing to the outbreak of World War I.