In Terms of Public Relations, Internal Publics Include

question 11

Multiple Choice

In terms of public relations, internal publics include

• A) customers
• B) prospective shareholders
• C) the financial community
• D) community organizations
• E) the media

---

Definitions:

Cost-Volume-Profit

An analysis tool used to determine how changes in costs and volume affect a company's operating income and net income.

Sales Volume

The total quantity of products or services sold by a company during a specific period of time.

Contribution Margin Ratio

The percentage of each sales dollar that contributes to covering fixed costs and generating profit.

Products

Goods or services that are created through a business process and offered in the market to satisfy the needs or wants of customers.