A Good Public Relations Plan Involves Open Honest Communications with

question 107

Multiple Choice

A good public relations plan involves open honest communications with

• A) only the media
• B) current customers only
• C) shareholders and employees only
• D) both external and internal publics
• E) customers, shareholders and employees only

Understand the principles of organizing messages whether using direct or indirect approaches based on the anticipated reader's response.

Recognize the importance of structuring messages to elicit goodwill and positive responses from readers.

Identify the effective ways of presenting inquiries and responses to inquiries in professional communication.

Acknowledge the role of conciseness, clarity, and proper structuring in enhancing message comprehensibility.

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Definitions:

Self-Defamation

The act of damaging one's own reputation by speaking or acting in a way that reflects negatively upon oneself.

Self-Enhancing Bias

The motivation to maintain moderately positive beliefs about oneself, which is reflected in a tendency to make comparisons of oneself to people who are similar.

Internalization

is the process by which individuals consciously or unconsciously incorporate the values, attitudes, or norms of others into their own belief system.

Prosocial Behavior

Actions that are intended to benefit others, including behaviors like helping, sharing, and cooperating.