Publicity Objectives Should Take into Account the Media Through Which

question 51

Multiple Choice

Publicity objectives should take into account the media through which the message will be transmitted and the target audience reached by the media. Audience objectives are expressed in terms of

• A) CPM
• B) voice share
• C) gross impressions
• D) GRPs
• E) market share

---

Definitions:

Irrational Beliefs

Thoughts that are not based on reality or logical reasoning, often leading to negative emotions.

Ellis

Referring to Albert Ellis, a psychologist known for developing Rational Emotive Behavior Therapy (REBT), which focuses on identifying irrational beliefs to change emotional and behavioral responses.

Socratic Method

A form of cooperative argumentative dialogue between individuals, based on asking and answering questions to stimulate critical thinking and to draw out ideas and underlying presuppositions.

Guided Discovery

A cognitive-behavioral technique where the therapist helps the client to discover insights about themselves and their problems through directed questioning and exploration.