Aside from Press Releases and Press Conferences, the PR Arsenal

question 65

Multiple Choice

Aside from press releases and press conferences, the PR arsenal for plan execution includes

• A) a situation analysis
• B) aligning with advertising objectives
• C) reputation management
• D) content analysis
• E) annual reports

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Definitions:

GAAP

Generally Accepted Accounting Principles are the set of rules, standards, and practices formally accepted as guidelines for financial reporting in the U.S.

Technological Feasibility

The point at which a company can demonstrate that a new technology or product can be produced reliably, efficiently, and at a scalable level, often affecting the capitalization of development costs.

Franchise Costs

Expenses incurred by a franchisee for acquiring the rights to operate a franchised business, including initial fees and ongoing royalties.

Patent Infringement Suit

A legal case brought by a patent holder against another party accused of using, making, or selling a patented invention without permission.