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Festivals are a worthwhile sponsorship investment because they
Possible Selves
The aspects of the self-concept that represent individuals’ ideas of what they might become, what they would like to become, and what they are afraid of becoming.
Cognitive Theorists
Psychologists who focus on how our mental processes like thinking, perception, and problem-solving influence our behavior.
Incentives for Future Behavior
Rewards or punishments that influence an individual's likelihood of repeating specific behaviors.
Daily Impinging Information
The continuous flow of data and stimuli from the external environment that individuals encounter in their everyday lives.
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