The Industry Benchmark for Publicity Generated for Every Dollar Spent

question 98

Multiple Choice

The industry benchmark for publicity generated for every dollar spent on sponsorship is currently

• A) 6:1
• B) 2:1
• C) 5:1
• D) 3:1
• E) 4:1

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Definitions:

Childhood Disease

Any illness or health condition that occurs primarily during childhood years.

Newborns

Infants who are in their initial period of life, typically considered to be up to one month old.

Blue Jelly Beans

Often a reference to a specific subset or characteristic within a larger group or sample, based on color in this context.

Candy Company

A business enterprise that specializes in the production and sale of sweets and chocolates.