The Role of Public Relations Falls into Six Key Areas

question 83

Multiple Choice

The role of public relations falls into six key areas, one of which is

• A) communicating product features
• B) facilitating direct response
• C) motivating purchase
• D) increasing sales
• E) community relations building

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Definitions:

Self-Reference Effect

The tendency for individuals to more easily remember information that is personally relevant or relates to themselves.

Worse

indicates a lower quality or more negative condition compared to another situation, condition, or outcome.

Better

An improved or superior condition, quality, or performance compared to a previous state.

High

A state of being under the influence of drugs or substances, which alters mood, perception, or consciousness.