Public Relations Is Often Perceived Negatively by the Consumer-It Is

question 78

Multiple Choice

Public relations is often perceived negatively by the consumer-it is associated with terms such as "propaganda" and

• A) spin
• B) spam
• C) buzz
• D) false advertising
• E) untrustworthy

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Definitions:

Peanuts

Informally, a very small or insignificant amount of money; literally, a legume crop grown mainly for its edible seeds.

Raisins

Dried grapes often used as a snack or cooking and baking ingredient.

Central Office

A telecommunications term referring to a facility where customers' calls are switched by the local central office of a telecommunications provider.

Recordkeeping

The systematic process of maintaining and organizing records or documents relevant to a business, institution, or individual.