When a Company Uses a Tactic That Creates an Emotional

question 54

Multiple Choice

When a company uses a tactic that creates an emotional connection with a consumer, the company is using

• A) experiential marketing
• B) publicity
• C) corporate advertising
• D) sales promotion
• E) event sponsorship

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Definitions:

Soviet Union

A former federal socialist state in Eastern Europe and Asia, existing from 1922 to 1991, officially known as the Union of Soviet Socialist Republics (USSR), and a principal participant in the Cold War.

Marshall Plan

A U.S.-sponsored program designed to rehabilitate the economies of 17 western and southern European countries after World War II in order to create stable conditions for democratic institutions.

Economic Recovery

A phase in the economic cycle where a nation's economy experiences growth and improvement after a period of decline or recession.

Europe

A continent located in the Northern Hemisphere, known for its rich history, cultural diversity, and as the birthplace of Western civilization.