The Crucial Consideration When Sponsoring Events Is

question 62

Multiple Choice

The crucial consideration when sponsoring events is

• A) exclusivity
• B) role of the advertising and promotion
• C) image of the event
• D) choice of target
• E) the long-term benefit

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Definitions:

Cash Dividends

Payments made by a corporation to its shareholder members from its profits or reserves.

Return on Equity

An indicator of a company's financial performance, indicating the amount of profit generated from the investments made by its shareholders.

Gross Profit Percentage

A financial metric that shows the portion of sales revenue that exceeds the cost of goods sold (COGS), expressed as a percentage of total sales revenue.

Net Profit Margin

A profitability ratio that measures the percentage of net income generated from total revenue, indicating the efficiency of a company in managing its operations and expenses.