Public Relations Must Be Sensitive to Two Different Publics

question 27

Essay

Public relations must be sensitive to two different publics. Name and describe these audiences.

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Definitions:

Working Memory

A cognitive system with a limited capacity that is responsible for temporarily holding information available for processing and manipulation.

Binge Drinking

The consumption of an excessive amount of alcohol in a short period of time, typically as a way to achieve drunkenness rapidly.

Academic Stress

The emotional or mental strain experienced by students due to the demands of their educational environment.

Class Attendance

The act of being present at scheduled academic classes or lectures.