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What Criteria Should Be Considered When Planning Public Relations

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What criteria should be considered when planning public relations?


Definitions:

Multimedia News Releases

Press releases that incorporate various forms of media, including text, images, video, and links, to enhance their appeal and effectiveness.

Business Wire

A company specializing in the distribution of press releases and corporate information to news organizations and stakeholders.

Speeches

Speeches are formal addresses or discourses delivered to an audience for a variety of purposes, such as to inform, persuade, entertain, or inspire.

Schramm's Model

Schramm's Model is a theory in communication that emphasizes the importance of feedback in the encoding and decoding processes between the sender and receiver.

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