Because of Consumer Involvement, Contests

question 60

Multiple Choice

Because of consumer involvement, contests

• A) are self-liquidating
• B) are well supported by the retail trade
• C) help dramatize a unique selling point
• D) are the most effective promotion for generating product trial
• E) are cost-effective

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Definitions:

Operating Activities

Activities related to the core business functions of a company, such as selling goods or services and managing expenses.

Stock Dividend

A payment of additional shares of stock to shareholders instead of cash.

Financing Activities

Activities that result in changes in the size and composition of the equity capital or borrowings of an entity.

Declaration

An official statement, announcement, or acknowledgment made by an authority.