The Best Known and Longest Running Loyalty Program in Canada

question 77

Multiple Choice

The best known and longest running loyalty program in Canada is offered by

• A) Air Canada
• B) Air Miles
• C) Canadian Tire
• D) Pepsi-Cola
• E) Esso

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Definitions:

Facial Feedback Effect

The facial feedback effect is the hypothesis that facial movements can influence emotional experiences, suggesting that smiling can make individuals feel happier.

Facial Feedback Effect

The theory that suggests the movements of the facial muscles can influence emotional experiences.

Corresponding Feelings

Emotional states that relate to or are consistent with a particular situation, event, or other emotional states.

Behavior Feedback Effect

The tendency of behavior to influence our own and others’ thoughts, feelings, and actions.