One Objective of Trade Promotion Is to Secure a Listing

question 86

Multiple Choice

One objective of trade promotion is to secure a listing with distributors. A listing is defined as

• A) an offer to provide trade allowances
• B) an agreement with retailers to distribute a manufacturer's goods to consumers
• C) an agreement with a wholesaler to distribute a manufacture's goods to retailers
• D) merchandising support
• E) loading up at the end of a promotion

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Definitions:

Multinational Corporations

Multinational corporations are companies that operate in multiple countries, often with a centralized headquarters but localized operations.

Information Technology

The use of computers, storage, networking, and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data.

IFRS

A global set of accounting guidelines created by the International Accounting Standards Board (IASB), known as the International Financial Reporting Standards.

GAAP

Generally Accepted Accounting Principles, which are a set of rules and standards for financial reporting followed by companies in the United States.