Explain Why Coupons Are Effective in Achieving Consumer Promotion Objectives

question 53

Essay

Explain why coupons are effective in achieving consumer promotion objectives.

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Definitions:

Amoral

Lacking moral sense; unconcerned with the rightness or wrongness of something.

Ego And Id

Fundamental components in Freudian psychoanalytic theory where the id is the primal desires and drives, and the ego is the realistic part that mediates between the desires of the id and the morals of the superego.

Completely

Totally or entirely; having all parts or elements.

Reality Principle

A concept in psychoanalysis that describes the ability of the mind to assess the external world and act upon it accordingly, as opposed to acting on the pleasure principle.