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Why Is It Important for Marketers to Prevent a Promotion

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Why is it important for marketers to prevent a promotion from being disruptive to the continuity of the product's regular sales message?


Definitions:

Double-Blind Procedure

An experimental method in which both the participants and the researchers are unaware of who is receiving the treatment versus the control, to prevent bias.

Placebo Effect

The placebo effect is a psychological phenomenon where individuals experience a perceived improvement in their condition after receiving a treatment with no therapeutic value.

Biomedical Therapists

health professionals who use medical and physical intervention methods to treat psychological disorders.

Mind and Body

A concept or perspective that emphasizes the interconnectedness and interdependence of mental and physical health.

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