It Is Common for Companies to Combine Pull and Push

question 110

Multiple Choice

It is common for companies to combine pull and push promotion strategies which means they direct their attention at both

• A) final users and the media
• B) primary suppliers and channel members
• C) competitors and final users
• D) strategic partners and the media
• E) final users and channel members

---

Definitions:

Pleasant Situations

Scenarios or environments that induce feelings of happiness, satisfaction, or enjoyment.

Situationist Critique

A perspective in social psychology that emphasizes the influence of environmental and situational factors over stable traits in determining human behavior.

Walter Mischel

A psychologist best known for his work on personality theory and cognitive-affective behavior, including the famous marshmallow test on delayed gratification.

Situationism

Situationism is the theory that behavior is more strongly influenced by external, situational factors than by internal traits or motivations, emphasizing the power of context in shaping human actions.