The Most Common Objective of a Consumer Promotion Activity Is

question 8

Multiple Choice

The most common objective of a consumer promotion activity is to have the consumer make

• A) a trial purchase
• B) a request for a coupon
• C) a recommendation
• D) a request for product information
• E) a request for a sample

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Definitions:

False Pretenses

The act of knowingly making untrue statements or deceiving others to obtain goods, money, or services unlawfully.

Mutual Exchange

An agreement where two parties exchange goods, services, or other considerations of value, with each party benefiting from the transaction.

Promissory Estoppel

A legal principle preventing someone from arguing that an unenforceable promise they made should not be upheld, because the other party relied on that promise to their detriment.

UCC

All commercial activities in the United States are subject to the intricate legal structure of the Uniform Commercial Code.