When a Product Is New or Relatively New and a Trial

question 109

Multiple Choice

When a product is new or relatively new and a trial purchase is the primary objective, a marketer will most often use

• A) an in-store coupon
• B) instantly redeemable coupon
• C) on-pack self-coupon
• D) in-pack self-coupon
• E) media-delivered coupon

---

Definitions:

Rating Scale

A scale that requires the rater to provide a subjective evaluation of an individual’s performance.

Immediate Supervisor

The person directly above an employee in the organizational hierarchy, typically responsible for overseeing the employee's work and providing guidance.

Tell And Sell

A sales strategy where the seller provides information about the product's features and benefits and then attempts to persuade the customer to make a purchase.

Evaluation Interview

An evaluation interview is a formal discussion between a supervisor and an employee to review the employee's performance and set future goals.