An Objective of Trade Promotion Is to

question 40

Multiple Choice

An objective of trade promotion is to

• A) encourage consumer loyalty
• B) promote competition
• C) encourage just-in-time inventory management
• D) secure merchandising support from distributors
• E) have consumers make trial purchases

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Definitions:

Ambiguity

Ambiguity is the quality of being open to more than one interpretation, lacking clarity, and leading to uncertainty or confusion.

Unpredictability

The extent to which events or behaviors cannot be anticipated due to a lack of consistent patterns or information.

Same Culture

The shared beliefs, practices, norms, and values among members of the same community or society.

Same Values

The shared principles or standards of behavior considered important within a group, organization, or culture.