One Objective of Trade Promotion Is to Secure a Listing

question 86

Multiple Choice

One objective of trade promotion is to secure a listing with distributors. A listing is defined as

• A) an offer to provide trade allowances
• B) an agreement with retailers to distribute a manufacturer's goods to consumers
• C) an agreement with a wholesaler to distribute a manufacture's goods to retailers
• D) merchandising support
• E) loading up at the end of a promotion

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Definitions:

Consistent Distance

The uniform spacing or gap maintained between objects or points over a period or within a particular context.

Median

The middle value in a dataset, dividing the data into two halves when sorted, and a measure of central tendency.

Evenly Distributed

A condition where elements are spread out uniformly over a certain area or within a set.

Graphics

Visual elements such as pictures, charts, and graphs, used to illustrate or enhance text.